Newsletters, Spring 2018, Blog

Fair Enough

Fair Enough by Diba True

Fair Enough in pewter/ grey

Fair Enough in pewter/ grey

Fair Enough by Diba True puts me in the mood for traveling. Pack a bag and off you go to your favorite place. Whether it's an exotic destination or a quick road trip getaway Fair Enough will be essential when packing. The sleek fashionable design and cushioned insole make this shoe a must-have. Diba True has comfort and cuteness all rolled into one.

#shoelove  😍😍 FAIR ENOUGH in pewter & grey looks great on @myfavoriteshoes  #dibatrue

#shoelove 😍😍 FAIR ENOUGH in pewter & grey looks great on @myfavoriteshoes

photo courtesy of: @myfavoriteshoes

photo courtesy of: @myfavoriteshoes

Diba True has comfort and cuteness all rolled into one.

Constructed with leather and metallic accents, the double strapped adjustable buckles meet at the ankle where vertical and asymmetrical straps create a fun cut- out design across the foot. Diba True captures casual and chic style in FAIR ENOUGH.

Fair Enough- 4 colors
74.00 99.00
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Blog, Spring 2018, Newsletters





I couldn't think of a better shoe than Cherry Tart to step into Spring wearing. The amount of outfit ideas I have for this shoe is out of this world. I can't wait to share all my looks. 






52431 CHERRY TART.jpg

It’s a perfect Spring day for a long walk and a CHERRT TART for dessert. The 2.5-inch heel makes long walks a breeze. It’s the twisted cut- out leather detail and side zipper that spark up many conversations as you turn heads and stop traffic along the way. Putting some pep in your step, you finally arrive at brunch wearing these leather sandals with a twist. After an eventful day, you decide to have your dessert first, a CHERRY TART is coming right up!

Newsletters, Uncategorized

Life is Short, Buy the Shoes


Sometimes you get a sign that you need new shoes. Well, that's exactly what happened to me. While out shopping one day, a sign stopped me in my tracks that read, "LIFE IS SHORT BUY THE SHOES". It was in that moment, that the voices in my head appeared in print right in front of me. If I had a dollar for everytime that I regretted not buying those shoes that I left behind is what I tell myself. Let's be honest,  I would probably just buy more shoes, but you should do what makes you happy right?



For all of the reasons that I try to justify why I don't need more shoes, these are my favorite lines that I tell myself over and over again accompanied by my favorite shoes by Diba True.

"They will never be this cheap again!!!"

Yes, I really believe this every time that I see a sale price and being the competitive person that I am I just have to get them before anyone else does. And the last size is my size, it must be meant to be. Some shoes you just have to snag when you see them or you will never see them again and it will haunt you forever. So just buy the shoe and save yourself a headache and heartache.



"Do I really need more black boots?"

The answer is always yes! It never fails, black boots always come to the rescue to save the day.  Unsure of a color combination? black boots you're apprehensive about. For an editorial chic look, all black does the job every time.



23513 LEG UP.jpg


"I can just add more shelves to my shoe closet"

You just have to do the sensible thing and buy more shoes is my answer. My frequent trips to Home Depot, Lowes, and The Container Store are all of the evidence that you need for all of the shoe damage that I have caused. Each pair tells a story or is waiting for the special time to shine.




"I have the perfect outfit for these to wear to the party" 

This is almost a good excuse as any, let's just think of the endless photos that will be taken.  Who knows, you may run into friends from College or an old ex-boyfriend and you have to look great. You need the shoes to be prepared to walk into any situation, Sounds good right? Your friend will back you up on this one.

group photo_preview


"Today sucked, I need these shoes!"

After a bad day, buying shoes make me feel better. It's something about sliding into a new shoe that guarantees that I will have a happy ending to a day that didn't begin so well. I can't wait to get home and try them on again and end the day with placing them on my shoe shelf. Some days I really need retail therapy, it's much cheaper than a real therapist. If you can treat yourself without breaking the bank that I say cheer yourself up and buy the shoes you deserve a gift!


instagram repost


Sometimes you just need the shoes just because and that's enough for me at times.

shoes now



"LIFE IS SHORT BUY THE SHOES" I think I will take this motto with me into 2018.


This is the  sign that I saw in the store, it now hangs above my desk as a reminder to always buy the shoes! We all know nothing haunts you more than the shoes that you didn't buy. If all else fails and you have buyers remorse you can always resale them. See, I have an answer for everything.





center fold






Newsletters, Uncategorized

Putting Shopping off until LATER ON?


Have you been putting off your Holiday Shopping until Later On? Well, my friend, you are not alone. Yes, I still have a few gifts to get, long lines and finding parking spots has not been fun but once I step into my favorite boots, Later On by Diba True the time will fly by. I'm glad that I made time to get something for myself this year, and I chose Later On by Diba True to make my last minute rounds worth it. Everything on my list will be checked off in no time. Well, I'm off to spread some Holiday Cheer!

Just in time for the Holidays LATER ON by Diba True makes a great gift for the woman on your gift list. Happy Shopping from Diba True.

#shoesforreallife #geterdone #happyshopping #happyholidays


later on holiday



Newsletters, Uncategorized

Her Holiday Gift Guide

Give Her what She wants

this Holiday Season...

As the season’s change and so should your style choices. Diba True has your gift guide covered this shopping season with all the styles you need for the Holidays. Stocking up on favorites or going for a new look for the shoe lover on your list, We have you covered.

just in feature small


We love boots no matter the season. The style staple that never fades Diba True has your favorites for Fall/ Winter are back with a bang. Don’t be the reason for the dreadful gift return this season. May your wishes be heard loud and clear, that new boots are what you need this year!

in between 811Yes, the weather feels like we are IN BETWEEN seasons but I will take it any day! As long as old man winter has misplaced the memo entitled “Time to Tuck your Toes” it looks like I still have time to grab these beauties and wear them now and well into the Spring season. The perfect shoes to transition into the different seasons needs to be added to your rotation. Check out these styles for under $150 and $200. Who says you can’t look chic all year long without sacrificing style. This peep toe makes prepping for winter a cake walk. Who walks to get cake anyway? You run!

Gifts Under $150


20177 IN SIDER




More Gifts Under $150

I can hear it too; your INNER VOICE is telling you that you need this shoe! This silhouette steals the show every time it decides to STOP BY. Whether you are strutting down the sidewalk or kicking in those glass ceiling. Five o’ clock deadlines or dinner dates are a piece of cake when you show up. And it’s cheat day, so have seconds. Oh, Happy Happy JOY JOY!!!



14525 JOY JOY






Gifts Under $200


leg up black

Best in show boots are here to steal show this season. Bringing Holiday cheer to all your gear. The Best in Show Gift Guide is here. We have compiled our favorite boots to complement your holiday ensembles with ease. Make sure your list this year included style staples in booties, slouchy, street style, modern and many more that bring Holiday cheer. We have done that hard work for you, now all you have to do is shop the Gift Guide of Best in Show Boots for under $200. Get her what she wants this Holiday Season. I’m sure boots are at the top of the list.


23513 LEG UP



23512 LATER ON 1

23515 LAKE LAND 1

46421 JUST IN 3 OLOR 2



her holiday gift guide



Newsletters, Uncategorized

Spring Preview: Best Buds

Diba True News

What's new in the world of Diba True?

Get ready to meet your new BFF (best footwear forever): the BEST BUDSloafers are the epitome of chic comfort. The padded insole is refreshingly foot-friendly, while the tassel accents give it that extra-special touch of style. We love the warm, neutral color story and artisanal stitching. Whether they want to spruce up a casual look or tone down a dressier one, we predict that retailers and customers will be eager to buddy up to these shoes.

BEST BUDS Suede/Leather Dark dust/Cognac
BEST BUDS Suede/Leather Natural
Social Media LoveCheck out these great photos from Instagram:
Everything is BETTER NOW with a cute pair of booties, thanks to @nikibuss.
Golden girl: this photo of the LATER ON booties by @headoverheelsga is stunning.
Florals and the SLY FOX booties? A definite fashion "do." Great pic by @sassafras_boutique.
Stay connected. Follow us:
Would you or your retail store like to be included in a future newsletter? Be sure to tag @dibatrue and use the hashtag #dibatrue when you post about us on social media. You can also let your Diba True sales rep know - we love to feature our supporters!
Diba Imports, LP 3630 Corporate Trail Dr. Earth City, MO 63045 314-209-0150

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Later On

Sibling rivalry. Ever since she strutted onto the scene in 2016, the STOP BY bootie seemed to be a shoe-in for "most popular." She better watch out, though, because she's got some stiff competition. Her younger, more sophisticated sister is not about to wait until LATER ON to make her presence known! A seamless blend of timeless and modern appeal, this shoe features cutout side panels, mixed media upper, 3 inch stacked heel, and easy pull-on entry. Buyers and customers love the tall, sleek silhouette of the ankle boot as well as the statement-making color options. This rivalry is all in fun - both styles belong in your closet. later on

STOP BY - Chocolate leather, Stone/brown leather/suede, Black suede/leather, Dust/cognac suede/leather, Grey perforated/canvas, Off-white perforated/canvas, tan perforated/canvas, leopard ponyhair/suede

stopby lineup



Inner Voice

20173 INNER VOICE 2.jpg As stylist/designer Rachel Zoe says, "Style is a way to say who you are without having to speak." We wholeheartedly agree, and the INNER VOICE booties have a lot to say. Buyers and customers love the laser cut detailing, curved topline, exposed ankle, and peep toe. With a soft insole and easy side zip closure, these statement-making shoes will be the talk of a stylish lady's wardrobe - without ever opening her mouth.

Diba True In Print

We were excited to see our western bootie, the LIGHT HOUSE featured in the August 2017 issue of Footwear Plus. This striking shoe takes the iconic Western boot to new heights with its intricate lasercut leather detail and contrast stitching. The dual side zippers and modest stacked heel give the wearer comfort and confidence.

Social Media LoveAnything on instagram, twitter, FB
This photo of the INNER VOICE shoes is definitely beautiful - thanks @headoverheelsga!
The RIVER QUEEN boots are royally chic with this outfit from @sassafras_boutique.
As @gigisboutique points out, the INNER VOICE shoes look great with dresses. We're really digging this photo.


In Between

We are officially between seasons - it's still warm outside, but autumn is right at our heels. Meet the definition of a transitional shoe: our IN BETWEEN wedge. Although it first debuted in 2016, its popularity and timeless silhouette inspired us to design it additional colors and materials, such as black cowhair. Featuring an open heel, peep toe, and dual slanted zip closure, this sandal completes many looks - either in hot weather or when temps get chillier. in between lifestyle

IN BETWEEN - Off-White Burnished Suede
IN BETWEEN - Natural Leather
IN BETWEEN - Chestnut Burnished Suede
IN BETWEEN - Taupe Leather
Social Media LoveThese are some fun shots that we saw on Instagram:
The IN BETWEEN and IDAHO CITY - so happy together, courtesy of @reeds1095.
This denim-on-denim-on-demin look featuring our TRADIN UP sandals from @economyofstyle is super chic.
Another fabulous peep-toe wedge, the IN SIDER makes a stunning appearance on @shopmintdublin's feed.
Stay connected. Follow us:


Show Tunes

Come fall, you and your customers will all be singing SHOW TUNES! This snazzy ankle boot features perforated leather, a split shaft design adorned with side zippers, and western stitch detailing. The raised forefoot is grounded by a low 1.75 inch heel. We know this one-of-a-kind boot will jazz up many casual looks, so go ahead and belt it out. (Don't worry - we won't care if you're a little off-key.) 54625 SHOW TUNES 1show tunes lifestyle


Sly Fox

Creating a fashion-forward yet laid-back look often requires having a few tricks up your sleeve. (Some of the most "effortless" ensembles we see on social media involve intricate plotting and planning.) But when you put the right pair of boots in the mix, no schemes are required for style. Buyers and retailers are impressed with the clever details in our SLY FOX bootie. Artfully crafted with thin wraparound straps and side cutouts, this ankle boot is grounded by a 1.5 inch heel and padded insole. The result is understated, cool, and dare we say, foxy. Available in brown/stone suede/leather, dust/cognac suede/leather, and black leather.  

sly fox lifestyleSLY FOX RETAKE



Scorching Sandals Are Here!

kite tail lifestyle

Sandals Galore

It’s getting hot in herre (yes!), which means it’s time to get your wardrobe primed for summer. When it comes to shoes, "sandals" is synonymous with "summer." Look for fun details like fringe, laces, and crisscross straps. Whether you find yourself swaying to your favorite band at a music festival, munching on ribs at a backyard BBQ, packing up for a much-needed vacation, or sipping cocktails with friends under the stars, the right shoes will keep you looking hot and feeling cool. Check out these chic finds.



Lake Land

Regardless of whether you are a water baby or prefer to stay on dry land, fall will have you wanting to be in LAKE LAND. Crafted with a fashionable woven leather upper and u-shaped cutout on the vamp, these booties are sure to be a hit with buyers and customers. Including a convenient back zip closure and comfortable padded insole, the LAKE LAND ankle boots give casual and dressier outfits for a classy touch.lake land


Real Life Style: TAKE A TOUR

What's new in the world of Diba True?

Let's TAKE A TOUR, shall we? Buyers and customers have been getting a strong foothold on style in our Take A Tour sandals. The classic thong silhouette offers comfort with a twist. The wraparound straps create a unique, fashion-forward look. Perfect for weekend travels with the family, daytime treks with friends, or even strolls around the office (on Casual Fridays, of course). There is no limit to where this versatile shoe can go.

Diba True On the Road

We're back on the road again! We hope you can join us at the FFANY Shoe Expo from May 31 - June 2, 2017. We'll be with our men's brand, Testosterone Shoes. See our latest collection at the Hilton New York on Concourse F, lower level. Spoiler alert: it's awesome.

Social Media Love

Boho chic outfits and Diba True go hand-in-hand. (Or is that hand-in-foot?) Regardless, it works. Here's our Instagram round-up.

A flowy top and cutoff shorts is festival-ready with the Every Thing booties. Photo c/o @bucklepittsburg27.

It's hard to say what we love more - how well the River Run sandals complement this look, or the ingenious knot on the dress. Nicely done,

@hissyfitboutique paired cropped jeans and an off-shoulder top with the Tren Dee sandals for a "fancy" ensemble.


Real Life Style: RIVER RUN

What's new in the world of Diba True?

Buyers and customers are eagerly getting off on the right foot in our RIVER RUN sandals. The thin crisscross straps on the vamp make for a unique design, while the flat heel ensures an easy stride. Paired with a flowy dress or cropped jeans, these shoes make for smooth, stylish sailing.

Diba True On the Road

With Fall 2017 right on our heels, that means it's time to get our next lookbook ready for you. We shot the catalogue at the gorgeous, nationally-recognized St. Louis Forest Park. Named "Best City Park America" by Thrillist, we had a lot of fun scouting the perfect locations to showcase our collection. We also had the pleasure of doing our shoot with our men's shoes brand, Testosterone Shoes. Here are just a couple of behind-the-scenes sneak peaks.

Social Media Love

As always, we saw great pics on social media that we are excited to share:

@iddyandoscars shows the RIVER RUN in black and racked up lots of likes - not to mention orders!

This pic from our Instagram page shows how well VINO TIME and Spring go together.

The always chic @economyofstyle is welcoming sandal season back, and herTRADIN UP sandals are a nice way to usher in spring.


Real Life Style: IVY WALL

What's new in the world of Diba True?

Spring forward. For most of us, March has us scrambling to keep up with Mother Nature's mood swings. This presents obvious wardrobe challenges, but having versatile transitional footwear helps. Whether Mother Nature is feeling warm and friendly or is in a chilly mood, Diba True's Ivy Wall is ready. The side cutouts, open toe, chunky stacked heel, and back zip closure provide just enough coverage. The clean laser-cut design keeps the wearer right on trend. Retailers and customers will be able to put their best feet forward in this elegant bootie.

Diba True On the Road

It's a good thing that Diba True shoes were made for walking (and flying), because things have been non-stop for us in 2017! Last week, we ventured to Portland, OR for the Norrthwest Market. This week, we are back on the West Coast in Los Angeles for the TRANSIT show. At the start of April, we head a little closer to home to Chicago for the STYLEMAX Market. We have already formed exciting new connections on each of our trips. If you' haven't gotten a chance to see our newest collection for 2017 yet, we hope you can join us at a future show.

Social Media Love

Tiny cutouts are perfect for transitional footwear. On Instagram, we saw that the Ivy Wall, Tren Dee, and Close Doors are putting an extra spring in lots of steps. Check out these photos from @hattieleesboutique, @page6fortmill, and @the308boutique.


Real Life Style: Vino Time

Is it wine o'clock yet? In early Spring 2017, you will be happy to indulge your feet in the Diba True VINO TIME booties. The intricate cutouts and woven leather upper provide stellar style, while the adjustable buckles and back zip closure ensure a secure fit. The Western-inspired silhouette will complete many snazzy looks These can be worn in cool temps with socks and in warmer weather with shorts - meaning it's always vino time. (You probably already knew that.) vino-time-lifestyle


Spring Lookbooks have arrived!

We are so excited to share our newest collection with you. The photos were taken in Grafton, IL at waterfront entertainment destination The Loading Dock. (Cool setup, live music, and very tasty food if you're in the area.) Please check out the Diba True Spring 2017 Lookbook right here.


Social Media Love

The STOP BY bootie is still going strong in stores and on social media. Here are just a few of the fun posts we saw on Instagram.




Stylist @bribohanan loves taking selfies. Boho chic style like this is too cute not to share.



Real Life Style: Chukka Boots

What's new in the world of Diba True?

Everything is everything. Especially when it comes to shoes. Our EVERY THING ankle boot has a simple lace-up silhouette, but is full of personality. It is inspired by menswear, yet manages to display confident femininity. Customers especially love the padded insole, which allows for comfortable all-day wear. The understated design and neutral colors mean that the boot can practically go with, well, everything.

Photo c/o Buckle


Diba True On the Road

Want to see our Spring 2017 Collection? (Silly question.) We are showcasing our newest designs at the FFANY - New York Shoe Expo. We will be on the 14th Floor of the Hilton New York America's Hall. Come by and see us between November 30 - December 2 if you are in the area. If you can't make it, stay tuned for our best-one-yet Spring 2017 Lookbook.

Social Media Love

Taupe is the perfect pairing for autumn hues like burgundy, like these items from @dameselfly_boz.

On Facebook, this was one of our most popular recent posts. Studs are hard to resist.

This picture from @buckle of the EVERY THING boots generated lots of "likes."

It's getting a bit chilly for cutoffs, but this picture from @shoptheabbeyshows the versatility and all-season charm of the EVERY THING boots.



Real Life Style: Prairie Chic


What's new in the world of Diba True?

Little shoe on the prairie. Move over, boho chic. There's a new trend in town: prairie chic. No, we don't mean bonnets. The updated version of prairie style is romantic, practical, free-spirited, and feminine. Think: ruffles, long hemlines, patchwork, and strategically placed cutouts. Diba True is right on trend with its mega-popular Stop By bootie. Featuring bold side slits, pull-on entry, and contrasting suede and leather materials, these boots blend metropolitan style with timeless western flair.


Diba True On the Runway

Designer Stephen Curd of Garic Stephens Studios is known for his finely tailored menswear, but also creates unique garments for women. "I want people to love how they feel in what they are wearing, with pieces they can wear for years," he declared. That philosophy is right in line with Diba True's commitment to crafting stylish, quality footwear. We were very excited that he featured the Italian Love in his Spring 2016 Collection. The shoe was the perfect pairing for multiple looks. See more Garic Stephens designs here.

Social Media Love

The results are in, and it's not even close. The Stop By cutout bootie is officially the most-photographed and loved Diba True shoe on social media! Thank you to everyone who snapped and shared this shoe - and keep em' coming! Here are some of our faves:


Newsletters, Uncategorized

Real Life Style: RIDING BOOTS


What's new in the world of Diba True?

Come on, join the joyride. Even if they've never mounted a horse, riding boots are a staple in many women's closets. The tall length provides much-needed warmth for crisp temperatures, while the clean design complements lots of outfits. Diba True has added modern touches to the classic riding boot: lace up backs, sleek stacked heels, and unexpected materials. We are also excited about our right-on-trend, over-the-knee boots. With so many options, buyers and customers are eager to unleash their inner equestrian. Our Wind Walker riding boot lets you stride in style. Hitting right at the knee, this boot offers a smooth leather finish, back zip closure, and raised forefoot. Lace up detailing goes up the back of the calf. Wrap the extra-long laces around the ankle for a striking look.

WIND WALKER, Photo c/o The Abbey

Featuring a chunky heel and classic silhouette, the suede Wind Riderboots add a rustic touch to seasonal looks. Paired with a flirty dress, leggings, or jeans, the boots create many chic ensembles.


The fashion forecast predicts that you will love the Rainy Nights boots. These over-the-knee boots allow the wearer to create two distinct looks with a foldover collar. A low heel, inner side zip entry, and Western stitching provide a refined silhouette.

Diba True On the Web

Blogger and personal stylist Danielle of Danielle Davis Style loves versatile, neutral-toned items that go with lots of different looks. She was "tickled' to add the Rainy Nights boots to her wardrobe. Not only do the boots pair with countless items in her closet, she believes the over-the-knee height works for tall as well as petite women. Snag more of her savvy styling advice right here. We can't wait to see the other ways she wears the boots this season.

Social Media Love

We kicked off Fall with another over-the-knee boot, the Sunset Sail. But if you haven't gotten yours yet, that ship has sailed. These sold out quick - and judging from the positive response on Instagram, we're not surprised.

When Danielle posted the Rainy Nights on Instagram, 225+ of her followers fell in shoe love. The boots were described as "gorgeous," "stunning," "cute," "wonderful," and (our personal fave) "all kinds of amazing." You're making us blush.

Iddy & Oscar's was excited when they found a lone pair of the "coveted" Wind Rider boots in their stockroom. One of their followers noted that she loves hers so much, she is actually looking forward to chilly temps!